The following text refers to some guidelines I developed in the past years, outlining my thinking behind the products and services of my company.
I would not say that this is a mission statement of my company, but a compass, when engaging in developing new things.
In short
Developing and offering useful products for a faire price. Oriented, towards profit making, but not maximizing profit.
Considering
The courage, to start something new as an experiment – small but with big objectives.
Bold enough to grow into something big – but not under all circumstances. And it will always cost something to get profit. Time, money, nerves.
Risks and mistakes can lead to a loss as big as wanted profit. Type and size of the business model define the level of impact.
Include
- Implement privacy by design and privacy by choice
- Use ads and marketing in a usefull way for the user, respecting privacy
- Set low barriers for direct user engagement
- Be transparent when using third party services in products
- Simplify the design of products and services
- Gradually reduce the complexity of service structure for new or changed products
Long term actions
- Develop good partnerships with clients and business partners
- Drive innovation and collaboration before cheap me–too solutions
- Always check for opensource concepts before proprietary solutions
Motivation and reward
- Any failed prototype prevents you from going in the wrong direction
- Acknowledge that good services take time and need to be continuously adjusted
- Know, that a good price for products with increased quality is higher than the average market price
If it really does not work
You got an experience, when trying. And you can tell a story to others, which might lead to great conversations, rather than boring small talk.